Bringing women’s technology out of the dark ages by building extraordinary products that improve the health and lives of women everywhere and at all stages of life.



More about Elvie

NJF Capital presents Elvie. Women shouldn’t have to make do with shoddy design or pink spin-offs when there are self-driving cars in the world.

Elvie's mission is to improve women's lives through smarter technology. They approach problems as women and solve them as engineers, scientists and designers, starting with a real need and innovating around it. They're committed to talking candidly about women’s bodies in order to give them the products they deserve.

The first product, Elvie Trainer, is an award-winning Kegel trainer that helps women strengthen the pelvic floor via fun, five-minute workouts. Elvie Trainer has been included in the Oscars nominee goody bag and is recommended by more than 800 health professionals worldwide.

Their latest product, the Elvie Pump, is a silent, cordless, hands-free, closed-system, rechargeable electric pump designed by former Dyson engineers. Elvie’s pump does not need proprietary bags - you just pump right into the device and the pump’s smartphone app will tell you when each side is full. The app connects to each device via Bluetooth and tracks your production, detects let down, will pause when full and is equipped to pump in seven different modes. The device is currently available in the UK and will be released in the US shortly.

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