Spoon Guru

The world’s leading food search and discovery solution to enable food businesses to refine their product offering based on individual consumer profiles.



More about Spoon Guru

NJF Capital presents Spoon Guru. Rates of food allergies have risen sharply in the last 20 years, with over 15m Americans and 2m British people living with a diagnosed food allergy. There is also an increasing trend in the number of people having a dietary preference. However, the food industry still caters to the mass market, making it difficult for someone with a personalised diet to understand compatible products on supermarket shelves and on restaurant menus.

Spoon Guru offers the food industry a discovery platform that allows consumers to better understand what products and recipes are compatible with their dietary requirements. The platform has the potential to personalise the shopping experience and improve food safety practices in the community.

Spoon Guru has partnered with British multinational grocer Tesco and has many pilot programs in place around the world. Spoon Guru’s technology will revolutionise the way people buy food and shape their dietary choices.

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